Muséum des Sciences naturelles / Rue Vautier 29 - 1000 Bruxelles

PROGRAM:

10.00 Registration & Welcome Coffee
10.30 Welcome Address By the European Chamber of Commerce (Singapore)
10.35 Opening Remarks
By the Ambassador of the Republic of Singapore
H.E. Anil Kumar Nayar, Ambassador of the Republic of Singapore to the European Communities, the Kingdom of
Belgium, the Kingdom of the Netherlands, and the Grand Duchy of Luxembourg
10.45 A former ASEAN Secretary General’s Insight View –
The State of the Economic Integration in East & Southeast Asia, the links with
Northeast Asia and the opportunities for European Businesses
Mr Rodolfo C. Severino, Head of ASEAN Studies Centre at the Institute of Southeast Asian Studies in Singapore
ASEAN Secretary-General 1998 - 2002
11.00 Why ASEAN is such an important Growth Engine in Asia –
And why your company should be there!
Mr Hans Vriens, Managing Partner Vriens & Partners,
Senior Board Member European Chamber of Commerce (Singapore),
Vice Chairman Asia, APCO Worldwide 1998-2008
11.15 Q & A 1
11.30 10 Min Break: Coffee
11.45 Trading with and in ASEAN – Common Errors
Mr Frank Debets, Partner, PriceWaterhouseCoopers Worldtrade Management Services
12.05 Case Study 1
ASEAN – A very attractive Consumer Market: Danone’s Experience
Mr Pascal de Petrini, Vice President Asia Pacific Danone Baby Nutrition
12.25 Case Study 2
The ASEAN Market: Philips’ Story in Singapore
Mr Ivo Rutten, Vice President Corporate Strategy & Alliances, Philips International
12.45 Q & A 2
13.00 Networking & Lunch
14.00 End